(with Garrett French of CitationLabs.com) Compiling lists of all kinds is integral to the work of a link builder. Not only do lists make the job easier, they save a lot of time and make sure you don’t miss easy opportunities. Both Garrett and I almost build our working lives around lists. In the draft […]
Here’s some great examples of editorial links from online PR. All the examples were gathered in just 30 minutes on a single day – November 5th. In the video, I explain 6 archetypal stories that journalists use time and again – use them in your own PR and the chances of getting coverage will increase! […]
The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.
A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions.
In creating content, it’s important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you’re interested and curious – the better the questions you ask, the more trust you build.
Journalists want news. Businesses want coverage. When those two needs meet, you’re in ’The Blarney Zone’ and you get a great piece of news coverage. But often businesses forget about the essential ingredient – ‘news’. Enter The Blarney Zone, an online video course created of two Irishmen that want to teach businesses ‘the gift of […]
Want to make a product sound sexy, even when it’s got nothing to do with sex? Many brands are finding that they can use sex surveys to attract publicity from large media outlets and hundreds of influential bloggers. Brands like: The US Travel Association saying that couples who travel together have better sex PlanetSoho.com on […]